Station Profile

Format & Call Letters

Pensacola’s Information/ Talk Leader- WPNN 103.7 FM & 790 AM 

Format Description

WPNN-103.7 FM & 790 AM is Pensacola's Information and Talk Leader.

WPNN 103.7 FM & 790 AM delivers intelligent talk from the nation's talk leaders, providing clear and well-thought-out positions on issues being discussed across the country. Intelligent talk and no rhetoric.

More Adults Listen To News Talk Radio 6 am-7 pm Than Any Other Radio Format!

WPNN 103.7 FM & 790 AM is targeted to reach Affluent Men 35 to 64 with high earning power in their prime spending years.

- The News Talk Format is the No.1 format on weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened-to format in the 25-64 demo.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

WPNN 103.7 FM & 790 AM is an effective way to reach new customers with a high disposable income.

Demographic Profile

WPNN 103.7 FM & 790 AM targets listeners in their prime spending years.

Age Profile: WPNN 103.7 FM & 790 AM targets the affluent 35 to 64 demographic.

Gender Profile: Approximately 63% of WPNN 103.7 FM & 790 AM listeners are males, and 37% are females. Over 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of WPNN 103.7 FM & 790 AM  listeners are married or engaged.

Occupation Profile: WPNN 103.7 FM & 790 AM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The Information/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- Over 55% Completed College or more.
- Almost 20% Have completed some college.
- Over 70% of WPNN 103.7 FM & 790 AM listeners have attended college.

Activities: WPNN- 103.7 FM & 790 AM attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. WPNN 103.7 FM & 790 AM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

WPNN 103.7 FM & 790 AM listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with WPNN 103.7 FM & 790 AM.

Household Income

WPNN 103.7 FM & 790 AM Listeners Have Spending Power!

High Disposable Income: Approximately 65% of WPNN 103.7 FM & 790 AM listeners have a household income between $50,000 to $75,000+

The Infomation/Talk format targets listeners with high earning power in America.

-Over 40% of news/talk listeners across America have an income of over $75,000.
- Over 25% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 20% of news/talk listeners across America have an income of $25,000 - $49,999.

WPNN 103.7 FM & 790 AM format is one of the most powerful performing formats for advertisers today!

ConsumerSpending And Investment Profile

WPNN 103.7 FM & 790 AM's format attracts consumers that spend heavily in the following categories in the past year.

Many of WPNN 103.7 FM & 790 AM listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

Investments: WPNN 103.7 FM & 790 AM targets listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

WPNN 103.7 FM & 790 AM targets listeners with retail purchasing power.
 

WPNN 103.7 FM & 790 AM listeners in the past year:

-  Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month.

WPNN 103.7 FM & 790 AM listeners are in their prime income and spending years.

WPNN 103.7 FM & 790 AM Listeners Have Spending Power!

WPNN 103.7 FM & 790 AM targets homeowners. A huge category for these consumers is home improvement and home decorating.

Home Spending: WPNN 103.7 FM & 790 AM listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

WPNN 103.7 FM & 790 AM targets listeners with large retail purchasing power.

 
WPNN 103.7 FM & 790 AM Is Built For Advertisers

Talk is radio's most-listened-to format, capturing a 16.9% share of radio listening among all listeners, ages 12 and older.

Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Talk radio is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

WPNN 103.7 FM & 790 AM is unique from other radio formats. Due to the nature of this format, people listen to WPNN- 103.7 FM & 790 AM differently.

WPNN 103.7 FM & 790 AM is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events, and stories. 

WPNN 103.7 FM & 790 AM listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on WPNN 103.7 FM & 790 AM.

WPNN 103.7 FM & 790 AM is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making WPNN 103.7 FM & 790 AM a great investment to help you get more customers.

WPNN 103.7 FM & 790 AM can help grow your business and reach thousands of potential new customers each week.

WPNN 103.7 FM & 790 AM Coverage Map