Station Profile

Format & Call Letters

FOX Sports Radio - The FAN WBSR AM & FM

Format Description

FOX Sports The FAN Pensacola is home to the SEC Florida Gators and the NFL Tampa Bay Buccaneers. 

FOX Sports The FAN Pensacola’s ONLY Radio Station Delivering Florida-Based NFL, SEC, MLB, NBA, and NHL Sports.

FOX Sports The FAN Pensacola mixes today's top syndicated sports personalities, along with the very best local sports talk hosts for a unique mixture of hot sports opinions.

FOX Sports The FAN Pensacola is where sports fans come first. Since we're passionate our sports fans are too. The Fox Sports Format has the most loyal listeners of any format. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on FOX Sports The FAN Pensacola. 

FOX Sports The FAN Pensacola listeners love debating the top stories in sports, getting behind the scenes looking at the life of popular athletes, and listening to get an in-depth look at sports players, teams, personalities, and much more.  FOX Sports The FAN Pensacola features top-quality original shows and exclusive programming to connect fans with their favorite sports, teams, and players. We also engage passionate fans who stay connected to their schools through sports.

FOX Sports The FAN Pensacola is targeted to reach affluent men 35 to 64 with high earning power in their prime spending years.

FOX Sports The FAN Pensacola features the best In sports programming.

Demographic Profile

FOX Sports The FAN Pensacola has wide demographic appeal with consumers who have purchasing power!

Age Composition: FOX Sports The FAN Pensacola targets men  25+.

- Almost 25% of Sports listeners in America are adults 45 to 54.
- Over 20% of Sports listeners in America are adults 55 to 64.
- Almost 15% of Sports listeners in America are adults 65+.
- Over 20% of Sports listeners in America are adults 35 to 44.
- Almost 20% of Sports listeners are adults 25-34.

Gender: FOX Sports The FAN Pensacola targets men. Male: 90% Female: 10%

Household Income: Sports listeners in America have high earning power.

- Over 48% of Sports listeners in America have an income over $75,000.
- Almost 25% of Sports listeners in America have an income of $50,000 -$74,999.
- Almost 25% of Sports listeners in America have an income of$25,000 - $49,999.
- Almost 70% of Sports listeners in America have an annual household income of over $50,000 a year.

Occupation: FOX Sports The FAN Pensacola listeners are employed as Owners, Managers, or Professionals, employed as Tradespeople, employed in the Sales and Service industry, and are also employed as Administrators or Clerical staff.

Education: FOX Sports The FAN Pensacola listeners are well educated

.- Over 45% are College graduates.
-  Over 30% have attended community college.
-  Over 20% have a high school diploma.

Get your message out to thousands of potential new customers weekly with FOX Sports The FAN Pensacola.

Lifestyle Profile

FOX Sports The FAN Pensacola targets homeowners. A huge category for these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

FOX Sports The FAN Pensacola targets listeners with purchasing power.

FOX Sports The FAN Pensacola Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, video games, HDTVs, digital video recorders (TiVo), and digital cameras
- Are big consumers of furniture, major appliances, and automobiles.
- Enjoy going out to restaurants often every month.
- In the past year purchased men's and women's clothing, infant, and children's clothing, men's and woman's shoes, and accessories.

Investments: FOX Sports The FAN Pensacola targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:  FOX Sports The FAN Pensacola attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently and attend local and regional sporting events and concerts. 

FOX Sports The FAN Pensacola has wide appeal to consumers who have huge disposable income!

FOX Sports The FAN Pensacola has committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At FOX Sports The FAN Pensacola we love taking part in community events and getting behind local causes that affect our listeners.

FOX Sports The FAN Pensacola is extremely proud of its commitment to the community radio station that actively supports hundreds of worthwhile causes.

FOX Sports The FAN Pensacola Is Built For Advertisers

FOX Sports The FAN Pensacola is unique among other radio formats. Due to the nature of this format, people listen to FOX Sports The FAN Pensacola differently.

FOX Sports The FAN Pensacola is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. FOX Sports The FAN Pensacola listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on FOX Sports The FAN Pensacola.

FOX Sports The FAN Pensacola is an excellent investment and delivers the very best results for your business.

FOX Sports The FAN Pensacola FM & AM Coverage Map